The Salt Apparel Group’s vision is to build a collective of some of Australia’s most loved lifestyle brands that captivate Customer imagination.

Incorporated in 2008 the privately owned, Salt Apparel Group was established to design and manufacture swimwear and apparel including beach and technical apparel; related sun preparation products and accessories. In 2009 the Group successfully acquired the wholesale lifestyle brands Starlet™, Zini™ and the iconic Cheetah™ womens’ swim and surfwear brand.

In mid 2010 the group entered the retail sales channel; acquiring streetwear retailer Code Orange with the view to expand the business to a small retail chain. Since then the Group has realised the synergies of further developing its retail arm, establishing the Salt Apparel Group Outlet store adjoining the group’s design and warehouse space in Wollongong NSW. A second Salt Apparel Group Outlet store is marked to open in Airlie Beach QLD in September 2011.